Making it Personal: Why A Face-to-Face Approach Works Best in Business

Few people better understand the efficacy of the direct approach than Mina Chang, CEO of Linking the World International, an advocacy group. After assuming her position in 2010, the former recording artist endeavored to visit LTW teams in Haiti, Kenya, Thailand, Nigeria and the Philippines. That enabled her to further her understanding of what was being accomplished there — building on the foundation she had established as a LTW ambassador from 2005-10 — while at the same time getting to know her staff better. As she wrote for Forbes, that face-to-face approach had incalculable benefit — that the respective parties…...